Plastic Wrap for Buildings?

The Cleverest Building Material Around, The Sustainable Metropolis, describes SmartWrap, a thin, plastic membrane material under development for use as a complete building cladding system. Product developers James Timberlake and Stephen Kieren of KierenTimberlake Associates claim the material has the ability to change color and appearance, perform the functions of shelter and control of interior climate, and provide light and electricity. The membrane's heating, lighting, information display, and energy collection and storage capabilities can all be controlled by computer, either on- or off-site.

Finally, in an apparant hat trick, the material is claimed to be 100% recyclable.